Madoverskud Start-up

Danish People’s Aid, “Stop Spild Af Mad,, Dansk DLF and Dansk Cater

will award up to 500-1000 kilograms of surplus food / groceries to 50 needy and vulnerable families in Odense, who can handle 50-100 kronor daily . for food. The project will start on March 3, 2017 and, through Dansk DLF, has been supported by some of the largest suppliers of groceries. The hope is that MADOVERSKUD will be the country’s biggest effort against food waste.

MADOVERSKUD is the first part of a nationwide effort aimed at bringing alive food waste to life. At the same time, a hand is given to those who find it difficult to get their food budgets to work.

MADOVERSKUD must ensure that one of the society’s largest and most vulnerable groups, namely single parents of transfer income, receives more and better food on the table. The initiators behind the initiative hope that it will be the largest lasting measure of surplus targeted at this particular group.

Danish People’s Aid, Stop Spild Of Food and is behind the initiative and executes it in collaboration with Dansk Cater and Dansk DLF, which represents some of the largest food retailers in Denmark.

General Secretary of Danish People’s Aid, Klaus Nørlem, said: “We are particularly pleased with this initiative in Danish People’s Aid, because we can help a lot of poor families with surplus food, which otherwise had the prospect of being destroyed without the benefit of anyone. The project is unique because it has good opportunities to mitigate the food deficit that the target audience lives in their daily lives and because the project has national potential. When we cooperate with this goal, while combating waste of food and benefiting the environment, it just makes the initiative even more sustainable. Danish People’s Aid meets daily poor families through our social work, and we know how big a difference this handshake will have for their finances and living conditions. It is quite common for poor families to have to live daily on a very small budget. It’s a big challenge, which gets harder the longer you’ve been for example cash assistance. ”

MADOVERSKUD is initially launched in Odense as a pilot project on March 3, 2017, but if it proves to be sustainable, it could quickly be rolled out in several areas of Denmark. Danish People’s Aid expects that during that period several tons of food will be distributed to 50 families in Odense who are having difficulty keeping their food and household budget together.

If the initiative in Odense is successful, it is the intention to establish distribution sites in each of the five regions with two distribution centers in each.

Two super hospitals or NOK 13.5 billion

In Denmark, 700,000 tonnes of food are eaten annually, which could be eaten. The value of the wasted food rises annually for approx. 13.5 billion kroner, which corresponds to the construction of two super hospital homes. A Danes eat on average 1 ton of food a year, so 700,000 tonnes of spilled food could feed about all inhabitants in Aarhus, Aalborg and Odense.

The food waste covers several conditions. Much food will be discarded when expiry date expires or packaging is broken. Up to 25% The waste takes place in the industry and the food is destroyed before it reaches consumers.

Initiator for the project and Director of Spotmarket A / S, Michael Svendsen, says: “We are attracting a great deal of interest from industry to donate residual and surplus production for beneficial purposes, while vulnerable Danes want to receive. Therefore, on our digital marketplace,, we offer all manufacturers and wholesalers to provide food and other groceries as a donation to the project. Suppliers demand an easy and easy way to donate. The collaboration with Stop Spild Of Food and Danish People’s Aid will ensure that the surplus parties are distributed efficiently and reach all the families in need. The project makes a serious contribution to combating food poverty, and offers industry an opportunity to use to create value with surplus goods. ”

MADOVERSKUD has become possible because the authorities have renounced taxes when delivering food and groceries to charity. In addition, suppliers save costs for the destruction of the goods. However, some goods still have taxes.

The project has received financial support from the Danish Environmental Protection Agency.